Grand Old Day, St Paul

June 7, 2026

The largest FREE street festival in the Midwest. Fun Run – Food & Art Vendors – Family-Friendly – Car Show – Wiener Dog Races – Live Music – Parade & More!

“Recognize Yourself,” Brookfield

Jun 24 2026 6-8pm

After pregnancy and nursing, many women barely recognize themselves. In partnership with Amanda from Fresh Therapy, this event brings together a community of moms for professional fittings, meaningful conversation, and art-inspired therapy — because some women are long overdue for a moment that’s just for them!

Loyalty Rewards Bonus

Jun 25-Jul 2, 2026

Loyalty Reward: Earn double punches on all swimwear — including bra-sized tops and one-piece swimsuits. Summer’s here. Make it count and enjoy!

Texas Back to School Event

Jul 23-29 2026

Something’s brewing in Texas this week — Stop in and ask about this limited-time offer. Some things are just better in person. 😉

MN & WI Back to School Event

Aug 6-12 2026

Moving on to MN & WI this week — Stop in and ask about this limited-time offer. Back to school is in full swing, don’t miss it! 😉

Texas Tax Free Weekend

Aug 7-9 2026

Come see our new styles from Goddess, Freya and Panache, with size ranges up to an “R” cup! Strapless and bralettes options will also be featured. Don’t miss it!

Have a look inside stores including unique and informative videos about tips, tricks and fit as they relate to bras, sleep, fashion and more.

You think you know your size?
Reasons to wear more red!
Is your band snug enough?

For more insider information and instructional videos, be sure to follow us on our YouTube Channel.

While every store has new and different arrivals coming in weekly, here are a few of our select favorites for the this month. Don’t forget, when select fashion pieces sell out, they are gone for good. Shop Allure today!

Yes! Simply fill out the inquiry form below to find out more about host a women’s night out, a bachelorette party, a birthday and more. This is one our customer best kept secrets!

Thank you for your continued support. We couldn’t do it without you!