Stay connected with local events, promotions, videos and new arrivals.
Upcoming Local Events
Edina Galleria Wellness Event
Feb 21-22 2026
Join the wellness experience in conjunction with the Galleria’s Wellness Event. Receive discounts & goodie bags!
All Store Swim Event
Mar 2-8 2026
FREE gift with purchase for customers who purchase swim. Enter-to-win for a FREE Swimsuit at all locations!
Waterford Wine, Milwaukee WI
12 Dec 2024
Allure’s very own Krista Linder will be in attendance with fun fluff and goodies from our Mequon location.
Busty Girl Fit Event, Wisconsin
Apr 2-5 2026
More details to follow!
Busty Girl Fit Event, Minnesota
Apr 9-12 2026
More details to follow!
Busty Girl Fit Event, Texas
Apr 16-19
More details to follow!
Inside Our Stores!
Have a look inside stores including unique and informative videos about tips, tricks and fit as they relate to bras, sleep, fashion and more.
For more insider information and instructional videos, be sure to follow us on our YouTube Channel.
Unpacked and Ready To Wear!
While every store has new and different arrivals coming in weekly, here are a few of our select favorites for the this month. Don’t forget, when select fashion pieces sell out, they are gone for good. Shop Allure today!
Did you know that we host private parties?
Simply fill out the inquiry form below to find out more about host a women’s night out, a bachelorette party, a birthday and more. This is one our customer best kept secrets!
Thank you for your continued support. We couldn’t do it without you!