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Connect with our Support Desk to quickly find answers and information about fittings, store locations, products, fit facts, contact information and more!
Upcoming Local Events
Grand Old Day, St Paul
June 7, 2026
The largest FREE street festival in the Midwest. Fun Run – Food & Art Vendors – Family-Friendly – Car Show – Wiener Dog Races – Live Music – Parade & More!
“Recognize Yourself,” Brookfield
Jun 24 2026 6-8pm
After pregnancy and nursing, many women barely recognize themselves. In partnership with Amanda from Fresh Therapy, this event brings together a community of moms for professional fittings, meaningful conversation, and art-inspired therapy — because some women are long overdue for a moment that’s just for them!
Loyalty Rewards Bonus
Jun 25-Jul 2, 2026
Loyalty Reward: Earn double punches on all swimwear — including bra-sized tops and one-piece swimsuits. Summer’s here. Make it count and enjoy!
Texas Back to School Event
Jul 23-29 2026
Something’s brewing in Texas this week — Stop in and ask about this limited-time offer. Some things are just better in person. 😉
MN & WI Back to School Event
Aug 6-12 2026
Moving on to MN & WI this week — Stop in and ask about this limited-time offer. Back to school is in full swing, don’t miss it! 😉
Texas Tax Free Weekend
Aug 7-9 2026
Come see our new styles from Goddess, Freya and Panache, with size ranges up to an “R” cup! Strapless and bralettes options will also be featured. Don’t miss it!
Tips In Stores!
Have a look inside stores including unique and informative videos about tips, tricks and fit as they relate to bras, sleep, fashion and more.
For more insider information and instructional videos, be sure to follow us on our YouTube Channel.
Unpacked and Ready To Wear!
While every store has new and different arrivals coming in weekly, here are a few of our select favorites for the this month. Don’t forget, when select fashion pieces sell out, they are gone for good. Shop Allure today!
Allure Hosts Private Parties?
Yes! Simply fill out the inquiry form below to find out more about host a women’s night out, a bachelorette party, a birthday and more. This is one our customer best kept secrets!
Thank you for your continued support. We couldn’t do it without you!